Pure Storage claims its won over NetApp partners after rival pulled support in Europe

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Pure Storage claims its won over NetApp partners after rival pulled support in Europe

Pure Storage's EMEA channel boss said he actively targeted displaced NetApp partners, after the rival storage vendor withdrew support across the Nordics and eastern Europe

Pure Storage claims it has won over disenfranchised NetApp partners after the rival storage vendor's decision to withdraw direct support across several European countries. In an email to partners in April, NetApp announced that it will adopt a "partner-led" strategy across 20 EMEA countries, which will mean affected partners will be forced to transact with distributors instead of NetApp directly. Arrow ECS, Tech Data, ALEF Distribution and Westcon were appointed as NetApp's EMEA distributors...

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