Innovation in Europe: Why celebrating success matters

CPI's European MSP Innovation Awards are our attempt to celebrate those in the MSP space who are really standing out in a packed, and ever more crowded market.

So why does this matter?

Because successful MSPs of all stripes have told us, differentiation is key.

Our past winners from our inaugural innovation awards event last year were asked on camera one killer question: what will an MSP look like in five years?

Increasing use of AI in tangible use cases, machine learning and automation were all mentioned as being signifiers of an MSP preparing itself for the future.

But what all answers had in common was a recognition that maintaining the status quo simply won't cut it.

And that's not just in terms of developing new products and solutions, but also transforming at a more intrinsic level to solve one of the channel's most pernicious hurdles to growth: the challenge of finding enough of the right talent.

So, celebrate your success loudly.

Win a CPI MSP Innovation Award and make your name associated with innovation and being ready for the future, for your customers and potential employees alike.

Entries close in a few short weeks, on 28 February.

Our past judges have collated a list of top tips to help guide you through the entry process, which is not lengthy.

There are several new categories for both MSPs and vendors, which will be awarded on 23 April in London.

Entries can be submitted here.

The best of luck to you all.

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• Topics
• Channel Business
• Managed Service Provider (MSP)