Customers will be more demanding than ever in 2021, claims Forrester
Forrester says partners should buckle up for a year where frustrations will build among end users, and says automation will be a key trend to help
End user customers will have to learn to do "more with less" next year as COVID-19 weighs heavy on their IT budgets. Forrester VP and principal analyst Thomas Husson claims that end users will want to invest in technology next year to help them endure the COVID-19 crisis, but lack the budgets to do so. As a result, customers will be more demanding than ever of their IT suppliers, Husson claims. "Companies will have to do more with less meaning they will have to make some cuts and reprioritise...
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OUR TAKE: How will Presido fare in Europe following its Arkphire acquisition?
CPI editor Josh Budd weighs up the success of US-based resellers in Europe to draw a conclusion as to how quickly Presidio could make its mark this side of the Atlantic
