Customers will be more demanding than ever in 2021, claims Forrester

Nima Green
clock • 3 min read
Customers will be more demanding than ever in 2021, claims Forrester

Forrester says partners should buckle up for a year where frustrations will build among end users, and says automation will be a key trend to help

End user customers will have to learn to do "more with less" next year as COVID-19 weighs heavy on their IT budgets. Forrester VP and principal analyst Thomas Husson claims that end users will want to invest in technology next year to help them endure the COVID-19 crisis, but lack the budgets to do so. As a result, customers will be more demanding than ever of their IT suppliers, Husson claims. "Companies will have to do more with less meaning they will have to make some cuts and rep...

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