The US channel is not an easy place to ply your wares these days. MSPs have an increasingly challenging marketplace to deal with as the lack of technical talent increases, market saturation continues, and the channel expands to house an increasingly wide array of competitors.
MSPs are finding that they have to develop offerings that help them stand out. The world of being just an MSP without a USP is rapidly disappearing. If you don't have something that will make you stand out from the crowd, you won't be part of the crowd for much longer.
On top of this, the channel has had to deal with unexpected external factors in 2019 that have, at times, created significant uncertainty for MSPs. Take the federal government shutdown that stretched from the end of 2018 through the end of January 2019 - the longest government shutdown on record, totaling 35 days.
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Deadline for entries is 5pm ET this Friday, 27th September. So don't delay, get your entries in now and be recognized and rewarded for your innovation efforts!
For channel partners whose customer base includes government agencies that were affected by the shutdown, this was a significantly challenging time. Partners found themselves providing services, such as ISP services or email, without knowing when - or if - they were going to get paid for them, while also trying to manage resource and output without knowing if planned projects would be going ahead or annual contract reviews happening. With little to no guidance being offered to service providers affected by the shutdown, MSPs had little choice but to be flexible, adaptable and resourceful in order to manage business flow effectively.
The first half of the year also saw US MSPs grappling with the government's trade war with China. With electrical components featuring heavily on the list of tariffed items, US MSPs once again had to demonstrate their ability to be flexible, resourceful and fluid as their businesses had to react to not only the implementation of the tariffs, but the uncertainty the ongoing trade war has brought not only to the channel and the technology sector as a whole, but to the US and world economies and industry across the board.
Put all this against the backdrop of channel events in 2019 that have thrown up uncertainty for partners, such as Connectwise's shock sale to private equity firm Thoma Bravo, and it's clear that channel partners have had plenty to be grappling with this year.
What this means is that partners have had to not only be flexible and adaptable, but learn how to be creative with resource, business model, output and much more.
And that creativity requires innovation.
If we've learned anything from the events of 2019, it's that those who are able to innovate and not only embrace change, but create change, will be the channel players of the future. As such, we are extremely excited to be recognizing these trailblazers at our Channel Partner Insight Innovation Awards, to be held in New York City on December 5!
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