'Resellers need to rediscover their secret sauce if they want to compete with Microsoft's direct business' - Rune Syversen

Nima Green
clock • 4 min read

Rune Syversen of Crayon Group tells delegates at the European Channel Leadership Forum today that some partners are at imminent risk from vendors pushing for more direct business

The CEO of European licencing heavyweight Crayon, Rune Syversen, has issued a warning to vendors not to underestimate the importance of the channel, at this year's CRN European Channel Leadership Forum "There is a fairly interesting quote by Satya Nadella that I think that we can all agree with: Eventually everything is going to be connected to cloud and data. And all of this will be mediated by software.' "The vendors see the world as being one of self-service, automation and APIs. And...

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